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One of the most widely researched phrases in the 'weddings niche' is 'wedding invitation gifts.' Every month, according to the agencies that keep track of web search statistics, that phrase tends to register huge numbers of searches - meaning that it is something that is in people's mind a lot.
At first, it would seem natural for wedding invitation gifts, as a phrase, to register high numbers of searches at any time. After all, aren't weddings events that are associated with gifts? And isn't expected of you, when you attend a wedding, to present the groom and his bridegroom with a gift?
Yet when you come to think of it, that people are entering the term 'wedding gifts invitation' into their search engines is ironical, and a pointer to the human (self-centered) thinking process. The irony is the fact that we typically don't give people gifts when inviting them to weddings. Rather, it is when we (ourselves, as potential guests) are invited to weddings, that we start thinking of gifts for the occasion.
If the people searching for information in this regard simply entered the term 'wedding gifts' into their search engines, there would be, of course, no irony. That is what would be the expected. But as they enter 'wedding gifts invitation' as a search term, it becomes clear that people have gotten to a point where they expect the search engines to read their minds and their circumstances. It is clear that by entering the said search term, they want the search engines to direct them to where they can find information on appropriate gift ideas, following a wedding invitation. They are also likely to be thinking in terms of how they can possibly purchase the wedding gifts over the Internet. So they expect the search engines to see the connection between their being invited to a wedding and their looking for gifts to give at the said wedding -and then give them the appropriate solutions.
This confidence in search engines (which is a story for another day) is in itself confounding, and a clear indication of where search engine technology has come from. A little more than ten years ago, entering the same term- wedding invitation gifts - would have returned a blank results page, as the search engines of that age could not see the connection between the three terms. It is worth remembering that the search engines are not human, after all. In that age, to get these kinds of items, you would have to enter a search on gifts, and then filter the results yourself till you found a website selling (or giving advice on) wedding gifts. Enter the same terms today, and you get highly specialized results, perhaps even with some pages containing exact information on how you should think, gift-wise, upon receiving a wedding invitation.
The search engines of today really seem to be making a genuine attempt to guess - and to present you with relevant information - on what you could possibly have meant, by entering a search on a term such as 'wedding invitation gifts.'
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